Graphic designer with 16+ years as the sole in-house creative for a New Hampshire arts nonprofit, alongside an independent freelance practice. I design identity systems, brochures, catalogs, signage, social graphics and print collateral in Adobe Creative Suite, carrying every piece from concept through print-ready CMYK production and vendor handoff. On the digital side I build email campaigns, web assets and short-form video, and I have designed, hand-coded and maintained a nonprofit website for eleven years in HTML, CSS and JavaScript, built to WCAG and Section 508 standards. Recent work extends into UX: a self-directed case study auditing that site’s mobile class-discovery experience, and an interactive prototype in Figma. Behind all of it, a BFA in Illustration, a journalism background in editorial design, and the operational range to run production schedules, reporting workbooks and a 20-person instructor team alongside a full design workload.
Audited the mobile class-discovery experience on the Exeter Fine Crafts website (a site I designed and maintain) and identified scanning load and filter-buried listings as the points where prospective students give up before reaching a class.
Reframed the path as a three-stage journey, discover – evaluate – register, and designed an interactive prototype covering search and category browse, class detail, registration and confirmation across four class categories.
Built the prototype on real class content, photography, instructors and pricing rather than placeholder data, and published it as a four-part case study — challenge, problem, approach, solution — with the prototype running live in the page.
Assist with backend operations, including maintaining an accurate inventory and comprehensive customer database.
Build and maintain the monthly reporting workbooks in Excel that the organization’s bookkeeper works from.
Manage all incoming and outgoing correspondence, including emails and phone calls, to ensure prompt responses to inquiries and requests.
Organize gallery events by coordinating with artists, writing press releases and promoting events through website, social media and e-mail marketing.
Education Coordinator
Build the organization's comprehensive education program each semester — selecting and developing the class and workshop slate, then scheduling and staffing it.
Oversee a team of 20+ instructors and volunteers, handling everything from scheduling and contracts to recruitment and new workshop development.
Design and produce all class-related marketing materials, building print-ready brochures in Adobe InDesign.
Graphic Design, Web & Digital Marketing
Independently designed, built and have maintained the organization's website for 11 years, hand-coding HTML, CSS and JavaScript and self-teaching new tools as needed.
Build to WCAG and Section 508 standards, including semantic HTML, alt-text authoring, keyboard-accessible interactions and W3C validation.
Design all print and digital marketing materials (brochures, social graphics and promotional collateral) using Adobe Illustrator, InDesign and Photoshop, taking every piece through print-ready CMYK production and vendor handoff.
Wrote and maintain the organization’s brand standards, holding one identity consistent across print, web, social and email.
Write, film, edit and produce short-form promotional and instructional video in Adobe Premiere, including a series made during the pandemic lockdown so classes could continue.
Audited and redesigned the mobile class-discovery experience as a UX case study and interactive Figma prototype (see Selected Project).
Led a full domain migration from .com to .org.
Manage all social media channels and email marketing campaigns to promote gallery events, exhibitions and classes.
Identified the need for streamlined class enrollment and implemented an Eventbrite-based online registration system, resulting in a notable increase in student volume.
Art Instructor
Organize and lead diverse art classes for all age and skill levels.
Maintain consistent and innovative teaching techniques to increase community engagement and student retention.
Promote the nonprofit's educational mission through community initiatives, including art demonstrations, collaborative projects and workshops.
Owner & Freelance Designer
Tif Does Art: Nottingham, NH
2010 – present
Design & Illustration
Take on freelance illustration and graphic design commissions, including custom portraits and branded artwork for individual clients.
Design and hand-code my own portfolio website (tifdoesart.com) in HTML, CSS and JavaScript, showcasing work across illustration, digital design, watercolor, pastel and needle felting.
Sell handmade fine art and fine craft, from drawings and paintings to fiber art and more.
Client Web & Marketing
Rye Art Study: served as marketing lead through 2019, handling print materials, event press releases and website maintenance. Built and maintained their WordPress site, then evaluated the organization's membership and event needs and migrated them to Wild Apricot, rebuilding content and configuring the platform so staff could manage registration, membership and email independently.
Work across multiple website platforms: WordPress, Squarespace and Wix, evaluating and building on each to stay current with the tools clients use.
Instruction & Speaking
Teach workshops at venues including Exeter Fine Crafts, Seacoast ArtSpot, Kittery Adult Education, Hamilton-Wenham Public Library, NE Smith Library and Phillips Exeter Academy.
Serve as an artist guest speaker, most recently for Phillips Exeter Academy's “Art as Activism” program.
Supported the Illustration Department Head with a variety of administrative and operational needs, including classroom organization, artwork installation and editing event newsletters.
Maintained digital labs and provided technical assistance to students, troubleshooting computer issues and helping them with software features.
Provided hands-on assistance and instruction to students using the full Adobe Creative Suite.
Offered constructive feedback and critiques to students on their assignments, helping them improve their work.
Recognized for my department knowledge, friendly demeanor and willingness to go above and beyond to assist both students and faculty.
Gallery Assistant
Supported the Gallery Head in organizing and promoting art shows, handling everything from creating promotional content to coordinating with visiting artists.
Managed all aspects of show installation, including hanging artwork and maintaining the gallery's appearance.
Transformed a defunct student gallery into a successful venue through collaborative teamwork, making it a vibrant space for students, faculty and visiting artists.
Writing Lab Tutor
Guided students of all backgrounds by assessing individual strengths and weaknesses to develop personalized strategies for improving their writing skills.
Encouraged active learning and revision strategies to help students refine their writing.
Provided one-on-one and group instruction to students, helping them overcome writing difficulties and improve overall skills.
Implemented a variety of strategies to help students of all levels strengthen their writing and revision processes.
T.J. Maxx: Londonderry, NH; Canoga Park, CA; Granada Hills, CA
August 1998 – August 2007
Frontline Coordinating Manager
Managed daily front-line operations, including answering phones, resolving customer and associate complaints, and updating register programs.
Trained new associates on all aspects of the store, including register operations, merchandise and processing procedures.
Recognized for efficiency and store-wide knowledge, and gained familiarity with diverse merchandise and clientele by working across different locations.
Cash Office Associate
Managed daily cash transactions and submitted detailed reports to management.
Reconciled cash tills at the start and end of each shift, resolving discrepancies and accounting for errors.
Maintained the safe's contents and communicated with managers to ensure an adequate supply of cash was on hand.
Ensured accurate recordkeeping and loss prevention by strictly following all company policies and procedures.
Education
New Hampshire Institute of Art, Manchester, NH
Bachelor's Degree in Illustration, May 2010
Graduated Summa Cum Laude · Dean's List 2008, 2009, 2010
Los Angeles Valley College, Valley Glen, CA
Associate's Degree in Journalism, May 2005
Full Academic Achievements · 2003, 2004, 2005
Londonderry High School, Londonderry, NH
High School Diploma, 1999
National Honor Society · Art Academic Award · Donuhue Art Scholarship
